Hi, I’m Milo.
I’ve been making content online since 2009, across YouTube, Twitch, and all social media platforms.
In that time, I’ve gained millions of followers and over a billion views. I’ve worked with (and consulted for) many of the biggest brands and creators in the space.
I’m especially interested in all things creator economy, gaming & lifestyle content, esports, and the future of creativity as AI tools enter the picture (for better or for worse !).
Brand work
Through my career I’ve worked with 100+ brands, from the biggest names in video games, through tech, film, and lifestyle. My past and ongoing partnerships include:
The biggest games publishers
Activision
EA
PlayStation
Xbox
Ubisoft
Epic Games
2K
Bungie
Remedy
CD Projekt Red
Blizzard
Warner Bros. Games
Square Enix
Bandai Namco
Krafton
NetEase
+21 more games studios
- Digital Extremes (Warframe)
- Rebellion
- Techland
- Deep Silver
- Striking Distance Studios
- Embark Studios
- Wizards of the Coast
- Gaijin Entertainment
- Level Infinite
- Game Freak
- Konami
- 1047 Games
- Saber Interactive
- Tripwire Interactive
- MY.GAMES
- Nexon
- Netmarble
- Ascendant Studios
- Plarium (RAID: Shadow Legends)
- Last Empire: War Z
- RP Grand
Hardware and tech
NVIDIA
Sony
Intel
Lenovo Legion
ASUS ROG
Elgato
+14 more tech brands
- Acer Predator
- OMEN by HP
- PCSpecialist
- LG UltraGear
- Samsung
- ZOTAC
- Scan 3XS
- Oculus (Meta)
- Astro Gaming
- REDMAGIC
- Virtuix
- eBuyer
- FlexiSpot
- StreamElements
Film, TV and entertainment
Universal Pictures
Lucasfilm
Prime Video
Adult Swim
AMC
Viral Nation
+3 more
- Fox
- Austentatious (West End)
- DDA Global
Consumer brands
Prime Gaming
Papa John’s
Dollar Shave Club
Surfshark
Kaspersky
Manscaped
+10 more consumer brands
- Factor
- AKT
- GamerSupps
- Youtooz
- Ghost Lifestyle
- Shoptagr
- Topps
- OpinionOutpost
- To The Moon Mobile
- OMUT
Testimonials
“At StreamElements, we have worked with creators on a daily basis for years; Milo has completely blown us away. His dedication has far surpassed expectations, his product feedback has proven invaluable, and his understanding of the creator economy is expert-level.”
“You have ZERO idea the insanity we suffered through with our other streamers. Milo was the TOP highlight... no issues.”
Work with me: brand collaborations & partnerships
Want to work with me on a content campaign? I offer all the traditional deliverables; longform dedicated videos, longform integrations, shortform, and livestreams - but I’m happy to tailor things to suit your needs if you want to do something more unusual like build an ARG.
Get in touch with my agent via email: milo@mrroflwaffl.es
Hosting
From studio shows to live launches and esports finals, I’ve done a bit of everything!
Co-host, Cryo Archive launch
I co-hosted the live launch broadcast for Marathon’s Cryo Archive. Before it went live, I designed a content campaign that built up to the broadcast, including an IRL event appearance and an ARG-style viral website to drive hype.
Other hosting examples
-
Ubisoft gTV
Host, GENERATIONS
Ubisoft gTV’s gaming show. Each episode I took on the best games in a genre with a guest, including Street Fighter champion Ryan Hart, BlackPanthaa, Liam Winter and Julia Hardy.
Every episode, 2021-22 · Watch an episode
-
GCX
Panel moderator
I moderated a live on-stage panel on how Destiny 2: The Edge of Fate was made.
2025 · Watch the panel
-
Zombies World Championship 2
Co-host and commentator
The $30k Call of Duty Zombies championship, live from eSports Arena in Orange County.
2018
Work with me: hosting
I’d love to partner with you to host your new show, moderate your panel, or appear on your podcast!
You can reach my agent via email at milo@mrroflwaffl.es
Film and narrative
Alongside my gaming content work, I’m also a screenwriter, actor, director, and producer for narrative short films and online content.
My most recent film is RECALL, a SCP-inspired thriller. I would love to do more work in this space, especially writing and directing - please do reach out if you want to cook something up!
RECALL
A short film made with Remedy for the launch of CONTROL Resonant. Remedy asked for my weirdest idea, so I wrote my first ever screenplay, and they greenlit it. It’s one of the things I’m proudest of in my whole career.
Other narrative work
-
2024 · self-funded
The Die is Cast
A 12-part real-world mystery that played out across my channel and socials. The community spent the summer arguing over whether it was real, and the trail ended inside Treyarch.
YouTube growth
It takes a well oiled machine to do 100 million views in three months, but we did it - and it takes a steady hand and a tactical approach to do a billion total views.
I use the lessons I’ve learned from my journey to advise creators on what they need to do differently in order to succeed.
Testimonials
“Thank you Milo for the 1 on 1 call. Having him look over your channels is very valuable.”
“The ‘homework’ Milo set me was a hit… it’s my best video on that game so far in the first 24 hours.”
“The most helpful thing was getting concrete advice about titles and how videos are packaged. Hearing someone actually say it really drove the point home!”
“The session is exactly what I needed to help me get started and grow on YouTube.”
“This was fantastic. The hands-on approach by Milo… is something you really cannot get anywhere else.”
Work with me: channel audits
If you need a channel audit to tell you why your videos aren’t performing, why your CTR is low, how to break through view plateaus, or how you could make more money from content, get in touch with me via email at milo@mrroflwaffl.es.
Ok, but who is Milo off camera?
I’m super passionate about musical theatre, reading, and refining my near-perfect carbonara recipe.
I’m also obsessed with skiing. Seriously, terribly, hopelessly obsessed.
I travel a lot, especially to the US where a lot of my content creator friends have ended up living, and based on all that, I’ve experimented with food, lifestyle, and travel content on my channel and social media.
In a past life, I was a physics student too, getting a Physics BSc with first class honours from the University of Bristol in 2018... but YouTube quickly ate up all my time.
Quick facts
- Name
- Milo, known online as MrRoflWaffles
- What I do
- Full-time content creator and host; screenwriter, actor, director and producer
- Based in
- London, UK
- Started
- 2009, on YouTube
- Education
- BSc Physics, University of Bristol (first class honours, 2018)
- Brand work
- 100+ brands, including Activision, EA, PlayStation, Xbox, Ubisoft, Epic Games and Remedy
- Hosting
- Marathon Cryo Archive launch (Bungie), GENERATIONS (Ubisoft gTV), Zombies World Championship 2, GCX panel moderator
- Film
- RECALL (with Remedy, 2026), The Die is Cast (2024)
- Work with me
- Content campaigns, hosting, screenwriting, directing, acting, producing, channel audits
- Topics
- Creator economy, gaming & lifestyle content, esports, how AI will impact the future of creativity
- Platforms
- YouTube (2.4M), Twitch (177K), Instagram (129K), TikTok (285K), X (293K), Facebook (80K)
- Contact
- milo@mrroflwaffl.es